By Callie Caplan

12:49 PM on Oct 27, 2021 CDT

Mavericks owner Mark Cuban is often on the forefront of digital and financial innovation.

The franchise’s latest partnership is proof again.

The Mavericks on Wednesday morning announced a five-year partnership with publicly traded cryptocurrency platform Voyager, which will become the team’s first cryptocurrency brokerage and international partner.

The NBA in 2019 allowed teams to start negotiating international sponsorship rights, and the Mavericks’ first foray fits with Cuban’s interests.

Last year, Cuban became a major proponent of non-fungible tokens, creating his own store and participating in the NBA’s Top Shot craze, and has spoken highly of Bitcoin and Ethereum as cryptocurrency investments.

Voyager, which allows users to trade more than 60 crypto assets in its app, will gain naming rights to the Mavs Gaming Hub, home of the Mavs’ NBA 2K League team.

Cuban held a press conference Wednesday afternoon with Voyager CEO Stephen Erlich and five Mavericks players — Dorian Finney-Smith, Dwight Powell, Maxi Kleber, Jalen Brunson and Frank Ntilikina — among the attendees.

Tbh a little concerned about my job security now bc every Mav asked a question during the press conference, but I, in turn, cannot dunk, shoot or otherwise moonlight as an NBA player.

— Callie Caplan (@CallieCaplan) October 27, 2021

Each Maverick asked a question of Cuban and Erlich about Voyager and the plans for the partnership. The deal comes on the heels of cryptocurrency platform FTX purchasing naming rights for the Miami Heat’s arena this season.

“It’s taken off,” Cuban said of NBA-cryptocurrency overlap. “We’re trying to make this driven more toward education and exposing more people and educating them to crypto technology.”


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