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Cryptocurrency2 hours ago (Nov 28, 2021 10:40AM ET)

NFTs as micro-social networks: The path to crypto adoption

Nonfungible tokens (NFTs) are evolving from a niche interest to a mainstream conversation. The variety of NFT art — from cuddly to edgy to menacing — is drawing in a new audience of enthusiasts. Beyond the art, NFTs are providing a glimpse into a new layer of social interaction.

When framed as micro-social networks, NFTs could lead the way to a new form of social media based on creativity, ownership and contribution.

Nick Casares is the head of product at PolyientX. The focus of his work is helping early-stage teams discover product-market fit. Over the last decade, Nick has served as a product manager, UX consultant, startup coach and community builder.

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