Key Takeaways

  • Indonesian college student Ghozali Ghozalo has turned nearly 1,000 selfies into non-fungible tokens, or NFTs.
  • Thanks to minor Indonesian celebrities, the collection has become wildly popular and traded nearly $1 million in volume.
  • Ghozali began to sell his NFTs for $3 each on Sunday. Now, the floor price is above $1,000 per token.

Indonesian College student Ghozali Ghozalo has created a viral NFT collection that has achieved massive trading volume in just days.

Collection Features Nearly 1,000 Selfies

Ghozali’s collection of NFTs is made up of selfies that he photographed over the course of four years.

“I took photos of myself since I was 18 to 22 years old (2017 – 2021)…it’s really a picture of me standing in front of the computer day by day,” his OpenSea profile reads.

However, the collection contains only 933 images, suggesting that Ghozali’s selfies do not cover every single day in that time span.

The photos were originally taken to be used in a school commencement video, but Ghozali later decided to turn those photos into a series of non-fungible tokens and sell them on the NFT marketplace OpenSea beginning this week.

The collection is titled “Ghozali Everyday.” This seems to be a reference to Beeple’s “Everydays: The First 5000 Days,” an NFT that sold at Christie’s for $69 Million in March 2021.

Nearly $1 Million in Volume So Far

Ghozali priced the NFTs at $3 each when he launched the collection on Sunday, Jan. 9. Since then, the floor price for each NFT in the collection has risen to 0.4 ETH ($1,350).

The collection is well on its way to surpassing $1 million in volume, as 277 ETH or $935,975 in sales have taken place so far.

The NFT collection was promoted by the Indonesian celebrity chef Arnold Poernomo, the Indonesian sneaker and streetwear entrepreneur Jeffry “Jejouw” Jouw, and various other members of the decentralized finance community.

Poernomo said that he and other investors “bought in planning to help Ghozali Ghozalu [earn] extra income” after the collection was semi-jokingly “shilled” by Jouw. Now, they are helping to manage the collection by running a Discord forum for Ghozali.

Poernomo also noted that he “didn’t just change [Ghozali’s] life” by promoting the collection, as buyers who flipped the tokens realized 78,000% gains on their investment.

While other NFT projects such as Crypto Punks and Bored Ape Yacht Club have marketing initiatives behind them, Ghozali’s collection seems to have gained fanfare somewhat organically.

Like most novelty NFTs, it is unclear whether the tokens will retain their value in the long run. However, the collection is still brand new and will likely attract many new investors in the coming days.

Disclosure: At the time of writing, the author of this piece owned ETH and other cryptocurrencies. 

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