In late June, the NCAA announced historic rule changes allowing student-athletes to earn money from their personal brands. The decision opened the door to quid pro quos that only a few years ago would have spurred investigations, suspensions or dismissals.
Immediately following the announcement, Bay Area schools began touting Silicon Valley connections, alumni networks and marketing platforms as tools to help students secure name, image and likeness deals, often abbreviated as NIL. Despite those implicit promises, though, few tech companies have gotten involved in the burgeoning industry, according to players, administrators and experts interviewed by SFGATE.
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