ICO marketing proves to be efficient in promoting exclusive ICO campaigns. However, it’s not a good idea to launch an initial coin offering (ICO) without a marketing strategy. Moreover, building an ICO online campaign requires you to have a good online reputation. 

Promoting an ICO requires a checklist to make it big. An ICO Marketing Checklist is a checklist of critical points and steps to fulfill in order to sell your initial coin offering successfully. 

However, because marketing is one of the most crucial and difficult aspects of any ICO launch, you will need to commit more time and effort to ensure everything goes successfully. Otherwise, you’ve just squandered months of work producing prototypes and ideas that will never see the light of day.

Here arises a question in your mind: which are the top 10 ICO marketing checklists? Let me give you a taste of it!

Top 10 ICO Marketing Checklist

#1 The informative content of an ICO Whitepaper

A successful ICO is built on the foundation of a whitepaper. However, prior to the debut of a new project, a whitepaper is created. Moreover, it covers all you need to know about the utility token before deciding whether to invest in, buy, or use it. Also, this comprises information about a new coin’s commercial, technological, and financial aspects in a language that anyone who isn’t an expert in the field can understand. ICO would be an extraordinary element with the Whitepaper. Here, the whitepaper should clearly show the industry analysis, the project idea, and its future. The team should be involved and knowledgeable about the industry and specialization. 

#2 Website or Landing Page for ICO Marketing

Don’t neglect the exploration step while building a website for your ICO campaign. However, determine the current situation of the market, your key competitors, and how they promote their campaigns; do a SWOT analysis to improve your chances of accomplishing your objective. Moreover, you can kill numerous birds with one stone if you have a reliable website.

  • Determining the target audience. 

  • Market validation. 

  • Introducing a product. 

  • Introducing a startup. 

  • Spreading the brand. 

#3 Social Media profiles

Many cryptocurrency traders spend the majority of their time on the internet. However, try to establish a presence on key social media platforms such as Facebook, Twitter, LinkedIn, Telegram, Quora, Reddit, and Steemit, by providing concise posts, you can keep everyone up to date on your ICO’s newest developments.

#4 Discord Marketing

Discord marketing proves to be efficient nowadays. However, when you launch your ICO, it is important to promote it on Discord, making it available for people to participate. The ICO allows people to participate in a unique fundraiser mechanism with the help of Discord. Thanks to Discord, you have an engaged target audience in front of you and many ways to contact them. This feature will enable everyone to start participating in your ICO campaigns and make them a grand success.

#5 Blog posts

A blog post can help you increase organic traffic to your website, raise brand awareness, and provide value to the cryptocurrency community.. Furthermore, quality, not quantity, should be the focus of ICO marketing. Brainstorm with your team to see how you can better express your message while also providing something new to the community. Discord goes viral with exclusive blog posts being posted.

#6 Influencer marketing

In the crypto realm, influencer marketing is also very popular. There are a slew of bloggers, YouTubers, and other influencers producing material for cryptocurrency fans interested in ICOs. You could give them free tokens or a percentage of the proceeds from the ICO. Also, obtain the services of well-known individuals to advertise your ICO on channels such as YouTube. Moreover, they will be able to persuade investors to buy your tokens because they already have a significant following. Influencers have the ability to generate interesting videos. For their services, they could be offered free tokens or a share of the revenue earned in the ICO.

#7 Search Engine Optimization 

SEO is set to be an important factor in ICO campaigns, making it a clear shot. However, it seems like the blockchain space is the only industry that doesn’t care about SEO for some strange reason. Here, it is the process of enhancing the quantity and quality of traffic to your ICO through natural search engine results. Moreover, if you look at the most successful ICOs, you’ll notice a similar pattern in terms of traffic. Furthermore, to ensure that your traffic grows over time, you should focus more on your content strategy and SEO. 

#8 Press releases

A press release is the best and most effective way to get the word out about your ICO project. However, top celebrities can participate in your ICO with the press release you make. Also, there are a number of high-quality websites where you may submit your press releases for publication. Some of these sites are crypto-specific; thus, they can help you reach your target audience. However, to get the most out of your outreach, you’ll need to conduct significant market research ahead of time and cultivate strong partnerships with top-tier websites. The key to doing it yourself is to create good material that can easily become viral.

#9 E-mail Marketing

E-mail remains one of the most widely used professional communication methods and official contact. However, copywriters may be tasked with producing snappy newsletters and sending direct messages to potential investors. Start an opt-in/sign-up campaign to get those investors’ e-mails. To save time and effort, set up autoresponders for your e-mails. It will also guarantee prompt follow-up. E-mail marketing can help increase overall conversion rates, and the ICO becomes successful with this kind of initiative.

#10 Promote Your ICO With Paid Advertising

Paid advertising involves sending customized messages to users based on their location and demographic factors. However, Google Adwords and Bing Ads are two examples of tools that can be employed, and you can quickly generate good publicity around your ICO project. Moreover, sponsored posts and banner adverts are two examples of paid advertising. Also, PPC (Pay Per Click) campaigns will improve the number of users as well as the amount of traffic to your website.

Who is the Best ICO Marketing Agency?

ICOs can be promoted with various strategies and make them successful. However, when it comes to marketing an ICO, Blockchain App Factory does a serious job. Hire them to make a mark with your ICO.


The top ICO marketing checklist is the ultimate target in your ICO. Also, make sure to follow the above checklist to market your ICO. Avail the best service from an ICO development company to make it count. The ICO marketing services they make are so reliable and result-oriented.