Byju’s, others splurge on ads to grab customers after record fundraising
Byju’s, the world’s most valuable online education startup, last month became an official sponsor of the 2022 FIFA World Cup to be held in Qatar in November. (Source photos by Yuki Kohara and AFP/Jiji)
SAYAN CHAKRABORTY, Nikkei staff writer | India
BENGALURU — From sponsoring global sporting events to signing up celebrities for endorsements, Indian startups are spending at a scorching pace to grab eyeballs as the race to corner market share heats up after a year of record fundraising.
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