Endorsement Deals, Sponsorships & Investments

Deloitte and US Soccer Federation Announce Multi-year Sponsorship Renewal as Official Professional Services Provider

April 12, 2022 via PR Newswire – News Releases

Deloitte and U.S. Soccer Federation announced a multi-year sponsorship renewal continuing Deloitte’s role as the Official Professional Services Provider of U.S. Soccer and Foundational Sponsor of SheBelieves.

Celebrity Net Worth: Lionel Messi seals $20m crypto deal

April 12, 2022 via The National (UAE) – Business

Lionel Messi Argentine football star Lionel Messi has joined digital fan token creator Socios.com as its global brand ambassador. The Paris St-Germain and Argentine forward will promote the digital experience community to his 400 million followers over the next three years under the $20 million deal.

‘This is a serious investment’: More DTC brands are bringing on celebrity co-founders

April 12, 2022 via Modern Retail

Celebrities are increasingly taking a more hands-on approach to investing, and positioning themselves as post-facto brand co-founders or creative directors.

UFC to Pay Fighters Bitcoin Bonuses in Expanded Crypto.com Deal

April 7, 2022 via Sportico – Business (subscription may be required)

UFC is adding a new cryptocurrency bonus to its pay-per-view events, $60,000 worth of bitcoin to be distributed to fighters based on a fan vote. The new bonus is part of the 10-year, $175 million partnership between the MMA company and Crypto.com, the biggest sponsorship in UFC history.

NFL Invests $320 Million in Fanatics as Part of $1.5 Billion Round

April 6, 2022 via Sportico – Business (subscription may be required)

The National Football League has increased its investment in Fanatics, joining other leagues, players’ unions and team owners in the company’s recently reported $1.5 billion round. The NFL led the financing with a $320 million investment, Fanatics confirmed.

NFL Now Largest U.S. Shareholder in Genius Sports as Warrants Vest

April 6, 2022 via Sportico – Business (subscription may be required)

The National Football League is now the largest American owner of equity in Genius Sports, controlling about 7.7% of the business after a new batch of warrants vested last week.

Garnett’s Gaming Society Secures $3.5 Million to Expand Women’s Sports Betting

April 6, 2022 via Sportico – Business (subscription may be required)

Gaming Society, a gamification and content company committed to making sports betting easy, has announced the closing of its $3.5 million seed funding round.


Rams Launch Virtual Venue to Host Season Ticket Holders Year-Round

April 11, 2022 via Sportico – Business (subscription may be required)

Months after winning a Super Bowl in their own SoFi Stadium, the Los Angeles Rams are opening some new digs — online. The Rams launched a “Virtual Rams House,” unveiling a web platform that will host team executives and season ticket holders later this week.

Snyder Ticket Revenue Claims Place NFL in New Legal Showdown

April 11, 2022 via Sportico – Law (subscription may be required)

The bombshell allegation that the Washington Commanders withheld ticket revenue from visiting teams invites a crucial question: Could this allegation, which follows others, be the one that leads to Daniel Snyder’s removal as owner? Don’t bet on it.

Former USC water polo coach found guilty in final conviction of college admissions case

April 8, 2022 via Los Angeles Times

A former USC water polo coach was found guilty Friday of accepting bribes to circumvent the university’s admissions process by passing off applicants as promising athletic recruits.

Deshaun Watson’s Risk of NFL Discipline Rises as Lawsuits Expand

April 8, 2022 via Sportico – Law (subscription may be required)

Cleveland Browns quarterback Deshaun Watson recently avoided criminal charges over allegations that he assaulted massage therapists, but 22 civil lawsuits against him stand, and in two of them, theories of unlawful acts have expanded.

Bowlsby says Big 12 in strong position to move forward after transition

April 6, 2022 via Sports Business Journal

Big 12 Commissioner Bob Bowlsby said that he believes the conference and its schools are “in a strong position going into the future” following his decision to step down from the position later this year.

Music Biz

Kanye West’s Label Hit With Royalty Suit Over ‘Power’ Sample

April 12, 2022 via Law 360 – Top Stories (subscription may be required)

Lawyers for King Crimson are suing Kanye West’s record label, claiming that the rapper had failed to pay royalties for using a sample of a song by the progressive rock band in his track “Power.”

Universal Music Publishing Group Authentic Brands Group Enter an Exclusive, Global Publishing Agreement To Represent Elvis Presley’s Catalog

April 12, 2022 via Yahoo Finance – Top Stories

Universal Music Publishing Group (UMPG), a leading, global music publisher, and Authentic Brands Group (ABG), a global brand owner, marketing and entertainment company and owner of Elvis Presley Enterprises, announced an exclusive global publishing deal to represent the historic song catalog of the “King of Rock ‘n’ Roll” Elvis Presley.

Factbox: From Dylan to Springsteen, music greats sell rights to labels

April 12, 2022 via Reuters – Top Stories

Universal Music Group said it would manage the song catalog of the “King of Rock ‘n’ Roll” Elvis Presley, the latest such deal by global music labels to generate more revenue from royalties, licensing and brand deals.

Method Man Partners With Intercept Music To Create a Global Platform for Independent Labels & Music Artists

April 12, 2022 via PR Newswire

Fueled by disruption, Intercept Music accelerates the independent creator economy through artistic empowerment with a worldwide launch.

Artists Are Selling Their Catalogs: How You Can Be Strategic With Your IP

April 11, 2022 via Forbes – Top Stories (subscription may be required)

It pays to be strategic with intellectual property. For an artist with an extensive music catalog, the revenue that the catalog makes not only funds a certain lifestyle but can also be used as an investment tool or estate planning strategy. You’ve heard the term “cash is king.” Well, in the entertainment industry, “IP is king.”

Ed Sheeran Talks About Winning ‘Shape of You’ Copyright Battle: ‘You Can’t Settle Just Out of Principle’

April 8, 2022 via Billboard

Just a day after winning a copyright battle in UK court over his 2017 chart-topping smash “Shape Of You,” Ed Sheeran sat down with BBC Two’s Newsnight to explain why he felt compelled to go to trial to defend his musical honor.

Bob Dylan Defeats ‘Hurricane’ Co-Writer’s Lawsuit Over $300 Million Catalog Sale

April 6, 2022 via Register Citizen

A New York appeals court has rejected the lawsuit including Bob Dylan that claimed the singer-songwriter was in debt to the estate of one-time collaborator, Jacques Levy, for a portion of his Universal catalog sale.

Film & TV

Warner Bros. Discovery could become big player in streaming sports media rights

April 12, 2022 via Sports Business Journal

How Warner Bros. Discovery navigates the “media sector’s streaming wars” could lead to a “new sports giant that is poised to add another deep-pocketed player vying for major league negotiations that it previously ignored,” according to Brian Steinberg of Variety.

FIFA unveils free, ad-supported streaming platform FIFA+

April 12, 2022 via Awful Announcing

Soccer’s world governing body is jumping into the world of digital streaming with FIFA+, which launched today. The free, ad-supported digital platform will at first showcase mostly archival content from FIFA’s deep library of international matches.

F1 sets $75M per year price tag for U.S. media rights

April 11, 2022 via Sports Business Journal

F1 has been out in the market “seeking upward of $75 million per year for its U.S. media rights,” according to sources cited by John Ourand of Sports Business Journal.

IPL media rights: Decline in TV ratings of league could be a concern for BCCI

April 11, 2022 via BrandEquity

The BCCI has set a base price of Rs 33,000 crore for the 2023-27 IPL media rights and the board as well as market experts are expecting a high-intense bidding, which is scheduled for June 12.

Sports Media: F1 goes to market expecting big increase in rights next year as U.S. interest continues growth

April 11, 2022 via Sports Business Journal

Formula One has been out in the market seeking upward of $75 million per year for its U.S. media rights, according to several sources. Currently, sources say that ESPN is paying in the neighborhood of $5 million per year for the rights.

Netflix might buy a piece of NFL Films

April 8, 2022 via Tech Crunch

The NFL is in talks with media companies about selling equity in NFL Films, according to sources familiar with what occurred at last week’s annual owners’ meetings, The Athletic reported.

UMaine hockey game streams will look better next year thanks to new ESPN deal

April 7, 2022 via Bangor Daily News

Ken Ralph is elated that Hockey East landed a six-year media rights deal with ESPN and ESPN+. Quite frankly, it was a necessary step for the league in terms of upgrades in that area.

Streaming deals ramp up for sports as MLB Opening Day and Masters Tournament begin

April 7, 2022 via Tech Crunch

In light of all the recent complex streaming sports licensing deals, it becomes more evident each day that streaming platforms are beginning to realize the cash grab of having live sporting events on their services.

Eugenio Derbez And 3Pas Studios Sign With CAA

April 6, 2022 via Deadline – Hollywood Breaking News

CAA has signed Eugenio Derbez and his production company 3Pas Studios in all areas. Derbez is on a hot streak following the announcement of multiple deals.

MLB blackout restrictions, explained: Map shows why you can’t watch out-of-market baseball games in 2022

April 6, 2022 via Sporting News – MLB

With regionalization dividing MLB in 2022, regional sports networks (RSNs) carry their own rights to broadcast games, except in certain situations.

Non-Fungible Tokens (NFTs)

Kurt Cobain’s Guitar Used in Nirvana’s ‘Smells Like Teen Spirit’ Video Makes Auction Debut | Barron’s

April 12, 2022 via Barron’s News

Regarded as “the spokesman of Generation X, ” Cobain died by suicide in 1994 at the age of 27. Cobain’s guitars have been highly sought after among music collectors.

Renowned Photographer Peter Badge Debuts World Heroes NFT Collection

April 12, 2022 via ZyCrypto

Renowned photographer Peter Badge has been collecting the portraits of Nobel laureates since 2000. He has also collected portraits of leading scientists, politicians, artists, actors, men on the moon, musicians, and philanthropists.