It’s only been a year since people were able to mint a bored looking ape NFT for about $200. But in that year, the company behind the Bored Ape Yacht Club has recruited celebrities, raised hundreds of millions of dollars, acquired the IP of other key NFTs, launched its own cryptocurrency, and most recently, sold plots of virtual land for its forthcoming metaverse.
“The Breakdown” is written, produced by and features Nathaniel Whittemore aka NLW, with today’s editing by Jonas Huck and Rob Mitchell, research by Scott Hill and additional production support by Eleanor Pahl. Jared Schwartz is our executive producer and our theme music is “Countdown” by Neon Beach. The music you heard today behind our sponsors is “Catnip” by Famous Cats and “I Don’t Know How To Explain It” by Aaron Sprinkle. Image credit: Mario Tama/Getty Images, modified by CoinDesk. Join the discussion at discord.gg/VrKRrfKCz8.