Cowboys QB Dak Prescott has signed a multiyear endorsement deal with cryptocurrency firm Blockchain.com “as the crypto industry boosts its presence in sports to lure more users,” according to Kim Bhasin of BLOOMBERG NEWS. Prescott “will appear in advertisements on television, radio and social media and will make appearances at events.” Crypto firms have “signed numerous celebrities and athletes over the past year to pitch their brands,” but the industry has “drastically cut spending on US TV ads since a crash in the crypto market earlier this year erased trillions of dollars in value.” Even so, “the deals keep coming.” Blockchain.com has an existing partnership with the Cowboys, “the first of its kind in football” (BLOOMBERG NEWS, 8/23).

— Blockchain.com (@blockchain) August 23, 2022