A new generation of sports betting and casino platform powered by cryptocurrency is now live with BetU designed to create unique gambling sessions that will engage customers in what the company promises to be a “true VIP experience.” BetU promises to stand apart from other crypto-centered casino and betting brands as it will use its own $BETU cryptocurrency to power the gameplay.

Blockchain-Powered BetU Goes Live with Esports, Sports and Casino

Players who hold $BETU will have access to VIP benefits and would not need to meet any high wagering requirements to unlock them. The revenues generated through the BetU platform will be pooled back into the project and used to purchase more $BETU token, which will drive demand and give the project a solid foothold, the project said in a press release.

The company argues there is a lossback and edgeback features that promise back to 15%, and are marketed as “no strings attached” deals. The platform allows players to pick from a range of deposit and withdrawal methods, including Bitcoin, Ethereum, Binance Coin, Tether, and not least, $BETU. There is also KCS token, KuCoin’s native coin, which is the result of a partnership between BetU and KuCoin.

BetU CEO Paul Rogash welcomed the opportunity to launch the new product and explained the importance of the undertaking for the crypto gaming market at large:

We’ve launched BetU because we see an opportunity to raise the bar for cryptocurrency sports betting and casinos. BetU.io designed to both roll out the red carpet for players while also delivering genuine value to $BETU token holders.

BetU CEO Paul Rogash

Rogash said that the platform has been designed with a world-class user experience in mind that can take on the very best brands in the iGaming and interactive sports betting sector to deliver an outstanding experience. BetU has not hesitated to turn to some of the best providers of software in the industry, and has signed up deals with Betradar, Oddin.gg and SoftSwiss to guarantee its sports, esports and casino platform operations respectfully.

The brand also features P2P betting and a dedicated full affiliate program that is still under construction. BetU comes shortly after the launch of EarnU, a F2P sports and esports prediction game that is available to $BETU token holders, and the BetU Verse, which is a metaverse casino. BetU has been building up on the blockchain experience to create some unique experiences across the board.