Paris Hilton’s Business Empire Is Getting a Makeover – The Wall Street Journal

In today’s crowded influencer space, one of the original creators of the personal brand is looking to take back her crown.

Paris Hilton is back on TV screens with a cooking show on Netflix , her 2020 documentary “This Is Paris” and a new reality show about her engagement to venture capitalist Carter Reum on the way. She has a new memoir in the works, has launched podcasts and sold NFT art.