REALITY stars including Joey Essex have hit out amid claims they were tricked into promoting a £500,000 crypto coin con.
The former Towie regular agreed to promote EATS Coin, which was linked to supposed food delivery app CryptoEats.
Joey, 31, was joined for a launch party at a top West London club last week by the ex-Radio 1 DJ Charlie Sloth, 40, and Love Island star Belle Hassan, 23.
Between them, they have millions of followers on Instagram.
But yesterday, all traces of CryptoEats online had vanished, with its website and social media accounts down and anyone trying to sell their EATS Coin getting an error messages.
It is thought people had invested £500,000 in the delivery app, pitched as a rival to UberEats, where users could pay for grub with cryptocurrency.
One Twitter user shared a message CryptoEats is said to have sent subscribers claiming it was hacked.
Joey posed in a Crypto-Eats cap at The London Reign club in Mayfair.
He told The Sun: “I’m fuming. This company used my name to dupe lots of people into investing money. It’s disgusting and I feel bad for anybody in that situation.
“I do tons of appearances. It’s difficult to vet everybody and this seemed like a legit brand.
“It was all done in good faith, but I feel terrible for people who have lost out.”
His manager Dave Read added: “Joey was half thinking of investing himself, it sounded genuine. He feels awful.”
Sloth, who produced a promo video for the brand, was pictured with CryptoEats merchandise. He and his team are “investigating”.
Belle posted a photo of herself at the party. Beauty influencer Mandi Vakili, who has a YouTube channel with Love Island star sister Anna, also posted snaps.
An events co-ordinator said: “All these celebrities and influencers turned up. The booze was flowing and everyone had a good time. But from what I’ve seen unfold, it looks like it was all a big scam.”
The Financial Conduct Authority has warned people to think carefully before investing in “high-risk products such as cryptocurrency”.
Last night, the Met Police said it was unaware of the scam.
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