We’ve all seen Youtube stars who are broke in real life, or Tik Tok darlings who amass an enormous following, just to find out that they’ve created another job for themselves simply making content with no return. Creating an audience is no small feat – it takes a lot of work, effort, planning and time. Content creators who seek to build an audience without a clear monetization plan can end up drained energetically and financially.
BitClout has merged cryptocurrency with social media, enabling content creators to earn money for creating an audience. Because it’s decentralized, there is no censorship and no central ownership of creators’ content. Essentially, BitClout is a stock market for people’s personal brands. It’s designed to let people bet on the popularity of influencers and celebrities by buying tokens linked to profiles. People can then monitor how a Creator’s coin changes in value.
One of the top users of BitClout is HighKey Enterprises, a personal branding company in the US, started by Luke Lintz and his older brother and business partner, Jordan Lintz. HighKey is an influencer management agency that delivers brands explosive growth opportunities across the hottest social media touchpoints.
When Lintz heard about BitClout, he instantly fell in love with the idea. According to Luke, being able to invest in people’s “clout” is the future. Lintz believes that BitClout will open even more doors for social networking and cryptocurrency to flourish. Having the ability to own a stake of your social presence has never been possible before. Since the time it was launched, BitClout has drawn in people from Youtuber Jake Paul, to venture capitalist Chamath Palihapitiya. The individual with the highest creator coin at the time of this writing is Elon Musk – even though he has yet to officially join the platform.
Curious about how to make your BitClout go up in value?
Lintz’s biggest suggestion is to never stop creating value. As with any social media platform, adding value ensures that you keep growing and stay relevant. “You can do this by staying consistent and making sure you are interactive,” says Lintz. “On BitClout specifically, it’s all about posting often with added upside for your coin holders. This consistency shows that you believe in the platform enough to invest your time and energy into it. The added upside for your coin holders is that you are producing something unique to your brand. Ideally, this should be aligned with what you want to be known for. For us, an example is that we give our top 10 coin holders the first look at the next celebrities that we are bringing onto the platform,” Lintz explains.
In addition, there are certain important factors involved in capitalizing on one’s brand. “Celebrities already have value in their name when mass users come,” he explains. “It’s the people that stay active from the very beginning as first movers who will benefit the most.” Stay active, post content consistently, engage with your audience, and react to new features like the release of Non-Fungible Tokens (NFTs), which are digital assets that can be bought and sold.
Finally, because BitClout is fairly new compared to other platforms, you will need to work on pulling your audience over. Offer incentives, exclusive material, posts or contests to get your audience moved over and used to interacting with you there.
BitClout might be worth looking into (if you haven’t already) if you’re a content creator and building an audience.
Stephanie Burns is the founder of The Wyld Agency, an amplification and visibility agency focused on building the legacy and personal brands of company founders. Burns also founded Chic CEO, an online resource for female entrepreneurs. Follow Stephanie on Instagram, Twitter or LinkedIn.