After picking up his first NASCAR Xfinity Series win at Talladega this past fall, Brandon Brown found himself in an awkward predicament when he became an unwitting participant in America’s ongoing culture war. The birth of the “Let’s Go Brandon” chant roped the independent driver from Virginia into the political sphere, a development that he had recently lamented as hurting his career.
However, Brandonbilt Motorsports announced on Thursday that cryptocurrency meme coin LGBcoin.io has signed on as the team’s full-time primary sponsor for the 2022 season. Brown’s No. 68 LGBcoin Chevrolet will feature a red, white, & blue paint scheme for all 33 races on the Xfinity Series calendar.
In a press release by the team, the partnership with LGBcoin was presented as an opportunity for the phrase “Let’s Go Brandon” to be repurposed as a saying emblematic of the American dream.
“We are thrilled to partner with Brandonbilt Motorsports and Brandon Brown for the 2022 NASCAR Xfinity Series season,” James Koutoulas, LGBcoin HODLer and founder of Typhoon Capital Management, said in a statement. “Brandon is not only an incredibly talented driver, but also a thoughtful individual wise beyond his years. His commitment and singular focus on his profession is inspiring and his personal story is one that we can all be proud of — an American story of success and perseverance. Brandon is truly America’s Driver.
“We are proud to support Brandon this season, to help him continue his American dream. If we do our job right, when you think of us, and you hear, ‘Let’s Go Brandon,’ you’ll think and feel, ‘Let’s Go America.'”
Interestingly, NASCAR has seemingly not given Brown’s new deal with LGBcoin their blessing just yet. According to Bob Pockrass of Fox Sports, NASCAR has not yet approved Brown’s 2022 paint scheme, and the formal process of finalizing Brown’s sponsorship has not yet occurred.
After earning his first career victory when impending darkness forced the Xfinity fall race at Talladega to end a few laps shy of the finish with him in the lead, Brown went from an underdog driver and surprise winner to a mainstream cultural figure when a “F— Joe Biden” chant in his winner’s interview was confused for chants of “Let’s Go Brandon”. The development proved problematic for Brown as he found his marketability to sponsors hurt through guilt by association.
Brown stated in a Newsweek op-ed that he declined numerous media requests in the coming months, confessing that he was “afraid of being canceled by my sponsors, or by the media, for being caught up in something that has little to do with me.”
“The unfortunate part is it’s my name and my career that are at stake and the risk is high. If I do something wrong in this arena, my name as a driver falls off very fast,” Brown told Sports Business Journal. “Even a career in NASCAR if I didn’t make it as a driver, trying to get another job in the community, I’m always going to be the ‘Let’s Go Brandon’ guy. I’m always going to be known for that and how I handled this situation.”
2022 will mark Brown’s fourth full-time season driving for his family team. After making the Xfinity Series playoffs in 2020, Brown posted career-highs in top fives (three) and top 10s (nine) along with his first win in 2021.