Cryptocurrency-led betting platform announced today it hired the services of prominent hip hop artist, entrepreneur and philanthropist King Kaka as a brand ambassador in East Africa and beyond.

Soccer and Music, part of Yolo Group, teamed with the popular on the East African scene Kenyan rapper King Kaka to collaborate for the creation of special promotions and bonuses aimed at bettors from countries in the region. The first campaign featuring King Kaka as a global brand ambassador is expected to launch later in the month.

“ are true innovators, and that’s always something I’ll value. Throughout my career and with my music, I’ve tried to follow my own path, and I respect for doing the same. I can’t wait to get started as a global ambassador for the world’s top crypto-led sports betting site.”

King Kaka, Ambassador,

Hiring a prominent hip hop artist as its global brand ambassador represents a change in the approach towards player engagement for the world’s top crypto-led sports betting site that is famous for its partnerships with soccer clubs around the globe.

“King Kaka is an inspiration to millions, not just for his game-changing music, but also his humanitarian work. He’s the perfect match for our fun, fast and fair approach to crypto gaming, and we know this is going to be a show-stopping partnership.”

Albert Climent, Head of Africa,

Founded in 2016, the cryptocurrency sportsbook is currently an official betting partner for English Premier League (EPL) Arsenal and principal sponsor of Southampton, another club from the top-flight soccer league in England.

In July last year, agreed to a four-year master sponsorship deal with São Paulo from the top-flight soccer league in Brazil to gain brand awareness via the players’ shirts of one of the most popular soccer clubs in the country.

Cutting-Edge Technology and Crypto Space Expertise

The cryptocurrency-led sports betting platform redefined the online betting space by offering players excitement and an unmatched gaming experience, combining cutting-edge technology and expertise in the crypto space.’s offering includes an expansive range of markets from all major sports and esports across more than 350,000 pre-match events each year, as well as comprehensive in-play sports betting content.