-American Affiliate, a Division of FansUnite, to Bring Its Teams and Brands into the Largest Market in the U.S. Online Sports Betting Industry-

Vancouver, British Columbia–(Newsfile Corp. – January 10, 2022) – FansUnite Entertainment Inc. (CSE: FANS) (OTCQX: FUNFF) (“FansUnite” or the “Company”), is pleased to announce that the Company’s American Affiliate division (“AmAff”) is now authorized in the State of New York to provide customer acquisition services for licensed sports betting operators in the state.

The N.Y.S Gaming Commission announced on January 6, 2022 that four licensed Mobile Sports Wagering Operators – Caesars Sportsbook, DraftKings, FanDuel, and Rush Street Interactive – have satisfied all statutory and regulatory requirements necessary to accept and process mobile sports wagering and commenced operations starting Saturday, January 8, 20221. Having secured the necessary regulatory approvals, American Affiliate will now bring its team and brands into New York to help drive new depositing customers to its sportsbook partners.

“American Affiliate is uniquely well-positioned to help our sportsbook partners achieve their primary goal: securing market share in the largest online sports betting market in the U.S.,” said Chris Grove, Chief Executive Officer of American Affiliate. “We look forward to realizing the growth potential from bringing our market-leading range of digital and retail activation assets to New York.”

Betting Hero will kick off AmAff’s retail efforts with live activation for sportsbook partners at Madison Square Garden for Wednesday night’s (January 12, 2022) Knicks/Mavericks game.

“We have been preparing for the launch of New York since early 2021, laying the vital groundwork to ensure we successfully build on our position as the #1 live activation company in the industry nationwide,” said Jai Maw, President of the Betting Hero brand. “With the support of many of our key partners, we will be helping New Yorkers enjoy their experience betting on mobile on day one just as we have in every legal state since 2018.”

AmAff will also be turning on its marquee digital brands, including Props.com, Wagers.com, and BetPrep.com, with the goal of engaging and capturing a share of the millions of existing and potential sports bettors in New York State.

According to projections from Eilers & Krejcik Gaming, New York is poised to become the largest active market for online sports betting in the United States, generating over a billion dollars in annual revenue at maturity.

About FansUnite Entertainment Inc.

FansUnite is a global sports and entertainment company, focusing on technology related to regulated and lawful online gaming and other related products. FansUnite has produced a one-of-a-kind complete iGaming platform, with a sports and esports focus geared for the next generation of online bettors and casino players. The platform includes products for pre-match betting, in-play betting, daily fantasy, content and a certified RNG to produce casino style chance games. The platform operates multiple B2C brands and B2B software for the online gambling industry. FansUnite also looks to acquire technology platforms and assets with high growth potential in new or developing markets. The Company also provides technological solutions and services in the global gaming and entertainment industries. Its technology includes fixed/parimutuel odds, in-stream betting, live betting, casino-style games, cryptocurrency wallet and news content.

About American Affiliate Inc.

American Affiliate is a U.S. pure play affiliate company focused on generating new depositing customers for online sportsbooks, casinos, daily fantasy and poker platforms. American Affiliate is the only true omni-channel affiliate, covering both retail and digital activation across the legal U.S. states. American Affiliate owns and operates numerous brands, including Betting Hero, BetPrep, Props and Wagers and is operated by a group of industry experts with decades of experience in the U.S. and global gaming market.

For further information, please contact:

Prit Singh, Investor Relations at FansUnite


(905) 510-7636

Scott Burton, Chief Executive Officer of FansUnite


Darius Eghdami, President of FansUnite




This news release contains certain statements that may constitute forward-looking information under ‎applicable securities laws. All statements, other than those of historical fact, which address activities, ‎events, outcomes, results, developments, performance or achievements that FansUnite anticipates or ‎expects may or will occur in the future (in whole or in part) should be considered forward-looking information. Often, but not always, forward-looking information can be identified by the use of words such ‎as “plans”, “expects”, “is expected”, “budget”, “scheduled”, “estimates”, “forecasts”, “intends”, ‎‎”anticipates”, or “believes” or variations (including negative variations) of such words and phrases, or ‎statements formed in the future tense or indicating that certain actions, events or results “may”, “could”, ‎‎”would”, “might” or “will” (or other variations of the forgoing) be taken, occur, be achieved, or come to ‎pass. Forward-looking statements in this news release include, but are not limited to, discussion of future plans and ability to increase the Company’s reach to different regulated betting markets across the United States.

Forward-looking information are based on assumptions and analyses made by the Company in light of its ‎experience and its perception of historical trends, current conditions and expected future developments, ‎including, but not limited to, expectations and assumptions concerning: interest and foreign exchange ‎rates; capital efficiencies, cost saving and synergies; growth and growth rates; the success in the online ‎gambling and sports betting industry; the regulatory environment applicable to online gambling and sports ‎betting; the technological infrastructure and support needed to host the Company’s online gambling and ‎sports betting platforms and applications; any cryptocurrency applications to the Company’s business; ‎and the Company’s growth plan. While FansUnite considers these assumptions to be reasonable, based ‎on information currently available, they may prove to be incorrect. Readers are cautioned not to place ‎undue reliance on forward-looking information. In addition, forward-looking information necessarily involve ‎known and unknown risks, including, without limitation, risks associated with general economic conditions; ‎risks associated with the regulatory environments in the jurisdictions the Company operates in; ‎technology-related risks that could adversely effect the Company’s ability to operate its online gambling ‎and sports betting platforms and applications, risks related to the novel coronavirus (COVID-19) global ‎pandemic and any effects it might have on the Company’s business thereto. Readers are cautioned that ‎the foregoing list is not exhaustive. For more information on the risk, uncertainties and assumptions that ‎could cause anticipated opportunities and actual results to differ materially, please refer to the public ‎filings of FansUnite which are available on SEDAR at www.sedar.com. Readers are further cautioned not ‎to place undue reliance on forward-looking information as there can be no assurance that the plans, ‎intentions or expectations upon which they are placed will occur. Such information, although considered ‎reasonable by management at the time of preparation, may prove to be incorrect and actual results may ‎differ materially from those anticipated. Forward-looking information contained in this news release are ‎expressly qualified by this cautionary statement and reflect our expectations as of the date hereof, and ‎thus are subject to change thereafter. FansUnite disclaims any intention or obligation to update or revise any forward-looking information, whether as a result of new information, future events or otherwise, ‎except as required by applicable law. ‎

1 https://wagers.com/news/analysis-new-york-sportsbook-operator-landscape-ahead-of-saturdays-launch/

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