Crypto is all the rage at the moment, and multiple celebrities are jumping on the bandwagon.
Tom Brady is a known fan, but it was his commercial for a crypto trading app that raised eyebrows at the weekend.
The spot for FTX aired during the Tampa Bay Buccaneers’ match against the Los Angeles Rams on Sunday evening, but some viewers were distracted by one slightly awkward image.
The commercial, which originally aired in the fall of 2021, includes a graph of the current price of Bitcoin – sitting nearly 40% higher than its current price, which recently plummeted.
@TomBrady commercial for FTX – is he holding the phone upside down? 🙂 (Too soon?) $BTC #crypto #CryptoCrashnhttps://www.youtube.com/watch?v=NrWUz59uCcMu00a0u2026pic.twitter.com/OCLSWT5MLH
— Dennis Moore (@Dennis Moore) 1642977025
Viewers took to social media to point out the obvious error. Despite the commercial originally first airing just a few months ago, the lack of consistency in Bitcoin’s trading price is a testament to cryptocurrency’s volatility.
Since crypto is not regulated, the price fluctuates greatly based on supply and demand by investors. This means commercials, like the one featuring Brady, can quickly become out of date.
One person recommended future advertisements be updated before airing.
To be honest, since that TV ad was made, its claim has been wrong correct correct wrong correct wrong correct… With this level of volatility, one just has to look at a real-time graph to know what the price is. A new generation of ads should be updated just before airing
— Radu Manolescu (@Radu Manolescu) 1642979147
Brady is not the only sports star to take interest in crypto. Other athletes like Steph Curry, Floyd Mayweather and Lionel Messi have invested in cryptocurrency.
The sports world and crypto world are closely connected. According to the Morning Consult, sports fans are twice as likely to say they’re familiar with cryptocurrency. This is partially due because about two-thirds of cryptocurrency investors are men.
Brady’s got the target marked locked down, next he just needs the right information in the commercial.
Crypto is a bit like the wild west at the moment – last year a startup let people bet on Britney Spears’ conservatorship, meanwhile ex-Trump aide Candace Owens is promoting a ‘Let’s Go Brandon’ crypto coin.