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Football has card marked over rise of crypto deals – The Times

football-has-card-marked-over-rise-of-crypto-deals-–-the-times

Professional football has always been awash with branding and lucrative sponsorship deals, but for the modern fan there is one industry that is becoming hard to ignore: cryptocurrencies.

The promotion of these digital currencies, which are largely unregulated and are classed as high-risk investments by financial regulators due to their extreme volatility in value, has become a common sight on football pitches across the UK.

From Watford’s shirt sponsor being the crypto casino and betting platform Stake.com, to Southampton and Arsenal partnering with the online betting and crypto company sportsbet.io, there has been growing concern from psychologists and regulators that such promotions do not warn of the risks of investing in cryptocurrencies and may even encourage a gambling-like mentality.

Now, however, the rush from

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