Manatt represented Melon, Inc., a leading metaverse development studio, in the creation of NFL Tycoon, a new Roblox experience developed in partnership with the National Football League that will engage fans in interactive NFL-themed gameplay and offer a virtual hangout destination with activations tied to League events, starting with Super Bowl LVI.

Manatt is thrilled to be part of this significant industry development that will engage the next generation of NFL football fans in the metaverse. The NFL is the first official major sports league to offer a persistent experience on Roblox, where nearly 50 million users are connected daily.

Throughout the year, NFL Tycoon will host virtual live events and activations that coincide with the NFL calendar, starting with “Destruction House,” an interactive event also developed by Melon in which fans can play, compete, and unlock and purchase new and limited-edition virtual goods influenced by Super Bowl LVI, the two competing teams and the NFL.

The Manatt team was led by Manatt Entertainment Associate Natasha Azava and Leader Jordan Bromley.

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Manatt is a leading integrated professional services firm that represents a sophisticated client base of Fortune 500, middle-market and emerging companies across the digital and entertainment landscapes. Not only is Manatt consistently ranked among the top entertainment law practices, but it is also on the cutting edge of cryptocurrency and blockchain technology. Its influential digital asset capabilities provide clients with strategy to successfully launch trendsetting metaverse, cryptocurrency, NFT, tokenization, and blockchain ventures, investments and platforms. The Firm’s groundbreaking approach—combining legal services, advocacy and business strategy—positions it to provide a compelling value proposition to its clients.