The team behind Shiba Inu (CRYPTO: SHIB) appears to be branching into the fashion industry with its most recent partnership.
What Happened: In a tweet on Tuesday, Shiba Inu developers said they have partnered with Milan-based luxury designer John Richmond.
John Richmond partners with Shiba Inu for a cutting-edge fashion collaboration!#LegendsLiveForever
— Shib (@Shibtoken) February 28, 2022
The partnership will see the Italian designer collaborate with SHIB on a high-fashion clothing collection that will be displayed at a show in Milan.
The collection will reportedly be available in boutiques across the globe. In addition, the collaboration will also see the release of 10,000 JR x SHIB non-fungible tokens (NFTs).
Why It Matters: “Powerful Fashion Statement: Launched on the final day of Italy’s fashion week, and the first day of Paris Fashion Week,” commented a popular SHIB influencer on Twitter.
“This partnershib is set to push us to yet another industry with great energy, and all for the ShibArmy [sic]”
Some members of the SHIB community anticipated that a partnership with John Richmond was in the works on Feb. 14 when the team released a teaser video featuring models on the runway.
Looks familiar, eh? pic.twitter.com/ux3bwibItz
— Scooter McSHIB (@ScooterMcScoob) February 15, 2022
John Richmond has worked with several high-profile celebrities such as Madonna, Michael Jackson, and Mick Jagger. As such, this partnership announcement was considerably more well-received by the community than various collaborations announced last month.
Aron said that Shiba Inu and Dogecoin (CRYPTO: DOGE) payments were set to go live on the platform no later than March 19.
Price Action: As of Tuesday morning, SHIB was trading at $0.00002777, up 15.82% in the last 24 hours.
Photo by Alison Pang on Unsplash