glastonbury, united kingdom   june 29 dolly parton performs on the pyramid stage on day 3 of the glastonbury festival at worthy farm on june 29, 2014 in glastonbury, england photo by tabatha firemanredferns via getty images

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It’s Dolly’s metaverse. We’re just living in it.

Dolly Parton is the latest celebrity to make her foray into the world of non-fungible tokens (NFTs). If you need a refresher on what exactly NFTs are (because, let’s face it, does anybody really know what they are?), Forbes describes them as “digital asset[s] that represents real-world objects like art, music, in-game items and videos.” Vended online and often purchased through cryptocurrency, the NFT’s attraction is derived in its implicit “digital scarcity,” since these files are usually pegged as one of a kind and allow the buyer to have ownership over the asset. It’s also pretty lucrative, considering that $16 billion have been spent on NFTs since June 2017.

Enter the Dollyverse.

Parton plans to cash in on the digital venture through a partnership with best-selling thriller novelist James Patterson (a duo that feels even more random than Snoop Dogg and Martha Stewart or Pete Davidson and Kim Kardashian).

The two are working with Fox Entertainment’s Blockchain Creative Labs to release limited-edition NFTs of Parton’s upcoming album, Run, Rose, Run, which will include a free livestreamed performance from this month’s South by Southwest Festival in Texas. The album is in conjunction with a novel of the same name, co-written by Parton and Patterson.

“I’m almost always up for trying something new and different,” Parton said of the Dollyverse, per The Street Crypto. “I’d say releasing NFTs at my first ever appearance at SXSW, with James Patterson by my side, definitely counts as new and different!”

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Other celebrities who have launched their own NFTs include Lindsay Lohan, Grimes, Justin Bieber, and Paris Hilton.

Hollywood’s most memorable red-carpet looks are additionally having a moment with NFTs. For instance, Gwyneth Paltrow’s iconic pink silk dress designed by Audrey Schilt, which she wore when she won the 1999 Academy Award for Best Actress, is becoming an NFT in partnership with Collab Bears.

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