Key Findings
Crypto sponsors are increasingly popular among sports properties
Following the boom in popularity of blockchain and cryptocurrencies, crypto sponsorships grew exponentially between 2020 and 2021 – a 900% growth across the world’s top-flight competitions – with crypto/property sponsorship ratio growing from 5% to 59% on average.
How crypto players benefit from sponsorship deals with sports properties
Crypto players benefit from sponsorships in matters of access to a vast and diversified demography, leverage of alternate platforms and increased acceptance as well as integrity of their products/services.
How sports properties benefit from sponsorship deals with crypto players
The benefits to sports properties from signing off crypto deals revolve around the unlocking of an untapped revenue source, catalysing digital transformation and the possibility to innovate fan engagement.
Opportunities for crypto deals exist among some of the world’s top properties
Despite the recent increase in crypto deals, several top-flight properties both in North America and in Europe remain ripe for partnership as they are yet to sign a deal with a crypto player.
Crypto exchanges and fan tokens are predominant among crypto deals
Popular fan token company Socios.com had the highest number of crypto deals in 2021. Fan tokens and crypto exchanges make up the wide majority of all crypto researched across the top 10 sports leagues, at 74%.
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