SBJ Sports Business Journal

In what is believed to be MLB’s first sponsorship deal paid entirely in cryptocurrency, the Rangers announced an agreement with Trade The Chain. The global trading community becomes the official cryptocurrency partner of the Rangers. Trade The Chain will pay out the entirety of its sponsorship agreement in a basket of crypto assets that includes Bitcoin and Ethereum. The Rangers received their first crypto payment from Trade The Chain today. In a release, Rangers President of Business Operations & COO Neil Leibman called that first payment a “momentous occasion for our partnerships and finance departments, and the entire Rangers front office.” Trade The Chain provides an interactive community through real-time development alerts and a price prediction algorithm that help to make cryptocurrency accessible.

SBJ I Factor: Danielle Maged

SBJ I Factor presented by Allied Sports features an interview with Fanaply Chief Commercial Officer Danielle Maged. Maged has had a wide range of experience in the sports industry, with stints at the NBA, Fox Sports, ESPN, Madison Square Garden and StubHub. Now at Fanaply, she is a leader in the NFT and digital collectibles space. Maged was an SBJ Game Changers honoree in 2012. During her interview with SBJ’s Abe Madkour, she talks about making the most of and learning from every opportunity, handling tough negotiations, and how an obsession with the NBA shaped her career journey. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards, such as Forty Under 40, Game Changers and others.

Creating an Unprecedented Live Event Experience that Produces Result (Sponsored by Daktronics)

The experience of attending an event starts far before the main event begins. Surrounding audiences with digital displays as they arrive and gather ensure you are providing them with all the information they need and kick starts the excitement around the event even sooner. In this episode, Daktronics’ Professional Sports Sales Manager Brent Stevens and Oak View Group’s President Global Venue Development & Special Projects Steve Collins discuss how they worked closely together to deliver these type of experiences using Daktronics digital signage. They highlight projects at Climate Pledge Arena and UBS Arena to share real-life examples of creating a full street-to-seat, immersive and engaging live event experience that also drives new revenue opportunities for the arenas.

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